Our Process

Seven phases. No handoffs. No black boxes.

Every engagement follows the same seven phases — from first email to launched product to ongoing support. This is exactly how we run a project, and exactly what you'll experience working with us.

PHASE — 01 / 07

Discovery

We learn your business before we write a single line of code.

WHAT WE EXPLORE
Goals What the project needs to achieve launch date · revenue targets · user growth
Users Who we're building for and why founders · operators · end customers
Requirements Technical specs and constraints MVP → v1.0 → scale
Scope What's in, what's out, what's next in · out · next
Market Competition and positioning competitors · gaps · differentiators
Success How we measure if it worked DAU · conversion · retention · NPS
THE QUESTIONS OTHER AGENCIES SKIP
PROJECT BRIEF — DRAFT v1.2
Last edited 3 hours ago · 12 sections
GOALS
USERS
CONSTRAINTS
PAGE 1 / 3 REVIEW
PHASE — 02 / 07

Architecture

We design the system before we design the screens.

WHAT WE MAP
System Design How every piece connects
Data Models Schema and relationships users · products · orders · events
API Layer Endpoints, payloads, auth GET /api/v1/resource
Tech Stack What we use and why
Integrations Third-party services Stripe · Twilio · AWS · Zapier
Infrastructure Hosting and deploy plan AWS · Vercel · Docker · GitHub Actions
TOOLS WE USE
Mermaid Excalidraw Miro
HOW YOUR SYSTEM CONNECTS
SYSTEM ARCHITECTURE v1.0
CLIENT
Web App
Mobile
FRONTEND
Next.js + React
CDN / Edge
API LAYER
Server Functions
Auth & RLS
Middleware
DATA
PostgreSQL
Redis Cache
INTEGRATIONS
Stripe
Email / SMS
Storage
FULL STACK · EVERY LAYER DOCUMENTED BLUEPRINT
YOU CLICK THROUGH IT BEFORE WE CODE IT
DESIGN — FIGMA WORKSPACE v3.2
3 pages · 24 frames · Desktop + Mobile
Home
Login
Dashboard
Colors
Type Aa Aa Aa
Radius
24 FRAMES · 3 PAGES IN PROGRESS
PHASE — 03 / 07

Design

Every screen is designed before it's built.

WHAT WE DELIVER
Figma FilesComplete designs for every screendesktop · tablet · mobile
PrototypesClickable flows you can testonboarding · checkout · dashboard
Design SystemColors, type, components, patternstokens · variants · dark mode
Responsive320px to 1440px+ coverage@media 320 → 1440+
TOOLS WE USE
Figma FigJam Principle
PHASE — 04 / 07

Build

We ship in sprints. You see the work as it happens.

EACH SPRINT INCLUDES
Working DeployLive staging you can test anytimestaging.yourapp.com
Sprint DemoWalk-through of what was builtscreen share · Q&A · feedback
Code ReviewOngoing quality and documentationPR reviews · tests · CI checks
Repo AccessFull GitHub access if you want itbranches · commits · deploys
TOOLS WE USE
Git GitHub Docker AWS Vercel Stripe
WORKING SOFTWARE EVERY TWO WEEKS
SPRINT BOARD S3 active
12 tasks · 5 complete · 2 in progress
DONE 5
Auth flow
User CRUD
Onboarding
Dashboard
Billing
IN PROGRESS 2
Notifications
Email alerts
BACKLOG 5
Admin panel
Analytics
Search
Settings
Polish
SPRINT 3 OF 6 IN PROGRESS
PHASE — 05 / 07

QA

We break it before your users can.

WHAT WE TEST
PerformanceLoad times and benchmarksLCP < 2.5s · FID < 100ms · CLS < 0.1
AccessibilityWCAG compliance auditAA standard · screen readers · keyboard
Cross-browserChrome, Safari, Firefox, Edgelast 2 versions · iOS · Android
SecurityOWASP Top 10 reviewXSS · CSRF · injection · auth
Responsive320px to 1440px+320 → 768 → 1024 → 1440
AutomatedCritical path test suitesE2E · unit · integration · CI
TOOLS WE USE
Playwright Jest Lighthouse Notion BrowserStack
EVERY CHECK BEFORE YOU GO LIVE
qa — npm run test:all
$ npm run test:all
PASS Performance 94 / 100
PASS Accessibility 98 / 100
PASS Cross-browser 4 / 4
PASS Security 10 / 10
PASS Responsive 5 / 5
PASS E2E Tests 42 / 42
Suites: 6 passed, 6 total
Time: 3.2s
WE'RE IN THE ROOM WITH YOU
DEPLOY PIPELINE #47
main → production · triggered 2m ago
Build 32s
Test 1m 14s
Stage 18s
Production deploying…
14:32:01 ✓ Build artifacts uploaded
14:32:18 ✓ 42 tests passed, 0 failed
14:33:32 ✓ Staging verified — lighthouse 94
14:33:50 ▸ Deploying to production…
COMMIT a3f7d2e · main DEPLOYING
PHASE — 06 / 07

Launch

Deployment is a moment, not a milestone we forget about.

LAUNCH CHECKLIST
Production DeployBuild + rollback plan readygit tag v1.0.0
Domain & DNSSSL active, domain pointedHTTPS · CDN · edge caching
MonitoringErrors, uptime, analytics liveSentry · uptime checks · alerts
48h WindowHigh-availability rapid responseon-call · hotfixes · rollback ready
TOOLS WE USE
AWS Vercel Sentry Cloudflare GitHub Actions
PHASE — 07 / 07

Support

The relationship doesn't end at launch.

WHAT'S INCLUDED
Support ModelTailored to your businessretainer · as-needed · partnership
PerformanceRegular reviews and tuningCore Web Vitals · uptime · speed
Feature RoadmapPlanning the next iterationbacklog · priorities · sprints
Priority AccessYour original engineering team< 4h response · direct Slack
TOOLS WE USE
Linear Slack Sentry GitHub
MOST OF OUR CLIENTS ARE STILL WITH US
UPTIME MONITOR Live
Last 30 days · all services
UPTIME — LAST 30 DAYS
99.9%
Response< 4h
Issues2 open
ReviewMay 15
SLA ACTIVE · RETAINER ONGOING
A WORD ON TIMELINES

Actual timelines vary significantly based on the scope, complexity, and requirements of your project. Every engagement is different. The best way to understand what your timeline looks like is to start a conversation.

Get a project estimate
END TO END

From first email to launched product:
8 to 18 weeks.

Every project is different, but the process is the same. Discovery and Architecture take about 2-3 weeks combined. Design takes another 2-3 weeks. Build is the longest phase — 4 to 12 weeks depending on scope. QA, Launch, and the start of Support wrap it up in another 2-3 weeks. The average engagement from first email to launched product: 8 to 18 weeks.

01 Discovery 1-2w
02 Architecture 1w
03 Design 2-3w
04 Build 4-12w
05 QA 1-2w
06 Launch 2-3d
07 Support Ongoing